
Jodi Lewis, a self taught seamstress and designer, created her line of watchbands after exhausting all attempts to find a watchband that was affordable, unique and matched her own sense of personal style. The problem was that on any given day her personal style changed. After much trial and error the reversible band was created. Since that time the Collection has expanded to include bow bands, flowers and watch sets.
Jodi is originally from Grand Island, NY and moved to Manhattan where she received her graduate degree from Columbia University. Jodi continues to live and love in NYC.